Grant Clayton

How to Evaluate the Right Real Estate Franchise Opportunity for You

How to Evaluate the Right Real Estate Franchise Opportunity for You?

You’ve mastered the art of the deal. You’ve built a strong client base on a foundation of trust and expertise, and you’ve established yourself as a top real estate professional in your market. And you’ve proven you can succeed. Now, you’re asking the question that drives every entrepreneur: What’s next? For many ambitious agents, the […]

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The Modern Real Estate Mindset: Fueling Your Franchise with Abundance

The Modern Real Estate Mindset: Fueling Your Franchise with Abundance

In the ever-evolving world of real estate, the most critical asset you possess isn’t your client list or your market knowledge—it’s your mindset. The lens through which you view your business, the market, and your opportunities dictates every action you take and, ultimately, the success you achieve. Many agents operate from a traditional, often unspoken,

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Why Traditional Real Estate Agents Are Switching to Discount Brokerages

Why Traditional Real Estate Agents Are Switching to Discount Brokerages

The real estate industry is evolving—and fast. With shifting consumer expectations, increased competition, and rising operating costs, many agents are rethinking the way they do business. Traditional brokerages, once the gold standard, are starting to feel outdated for professionals who want more freedom, better tools, and higher earning potential. As the discount brokerage model gains

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Understanding the Legal Side of Opening a Real Estate Franchise

Understanding the Legal Side of Opening a Real Estate Franchise

Opening a real estate franchise is an exciting opportunity—but for many aspiring franchisees, the legal aspects can feel like uncharted territory. Whether you’re an experienced agent becoming a broker or a savvy entrepreneur looking to invest in a proven business model, understanding the legal framework is critical for long-term success. At 1 Percent Lists, we

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Business professional pointing to upward growth chart with title overlay promoting the 1% real estate franchise model for scaling smarter.

Why Top Agents Are Choosing the 1% Model to Scale Smarter

Real estate is changing. And the agents who thrive in the next chapter won’t be the ones clinging to outdated commission models—they’ll be the ones who adapt. More agents actively seek a real estate franchise opportunity that aligns with modern expectations and scalable business growth. Modern consumers are doing their homework and asking better questions.

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How to Provide the Best Customer Service to Your Real Estate Clients

How to Provide the Best Customer Service to Your Real Estate Clients

Providing exceptional customer service is what separates good real estate agents from truly successful agents. In a competitive industry where buyers and sellers have plenty of choices, the way you interact with clients can determine whether they trust you, refer you to others, or choose to work with you again in the future. Great customer

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