Real estate is changing. And the agents who thrive in the next chapter won’t be the ones clinging to outdated commission models—they’ll be the ones who adapt. More agents actively seek a real estate franchise opportunity that aligns with modern expectations and scalable business growth.
Modern consumers are doing their homework and asking better questions. Technology is better. And the traditional 6% commission structure? It’s starting to crack. If you’re a full-time agent or broker still trying to explain why clients should hand over tens of thousands of dollars to list their home, you’re probably feeling the pressure. And if you’re not yet, you will.
Because the industry is moving on.
The Value Problem Agents Can’t Ignore
Let’s be real: most consumers don’t understand the commission model. And when they do, they’re often shocked at how much it costs to sell a home the traditional way. Add in online research, automated home value tools, and rising consumer expectations, and you’re left trying to justify a structure that doesn’t reflect today’s market.
Agents aren’t losing deals because they’re bad at what they do. They’re losing deals because the model they’re forced to defend is outdated.
A Smarter Way to Grow Your Business
We saw this shift coming, so we created a full-service, modern brokerage model that allows you to stay competitive and profitable while giving sellers exactly what they want.
This isn’t a discount service. And it’s not a flat-fee listing site.
It’s a reengineered real estate platform designed to let you build a powerful business that reflects how people buy and sell homes today. With the 1% commission model, you lead transparently, deliver full service, and position yourself as the smart alternative to legacy brokerages and the growing list of DIY options.
Why Agents and Teams Are Joining 1 Percent Lists
1 Percent Lists isn’t just a pricing model—it’s a real estate franchise opportunity built for agents who want to grow without compromise.
- Higher volume, lower friction. Sellers are more likely to list when the value is clear and upfront.
- Differentiation in a crowded market. When everyone else is saying the same thing, our model stands out.
- Brand support that helps you grow. Marketing, lead funnels, and back-end systems built for scale.
- Proven systems, no bloated overhead. You’re not just buying into a name—you’re gaining a platform that works.
The result? More listings, faster closings, and a brand that earns trust at first glance.
Scaling Smarter Without Sacrificing Service
Many agents fear offering a lower listing fee means sacrificing income or cutting corners. But what if the exact opposite were true?
The 1 Percent Lists model is designed to drive higher listing volume, greater market share, and repeatable results without sacrificing professionalism or value. Instead of chasing deals or discounting your services behind closed doors, you’re offering an upfront solution that homeowners immediately understand and respect. And that transparency builds trust.
Our agents routinely report faster listing acquisition, better listing retention, and stronger client satisfaction. The model turns the traditional real estate pitch on its head: instead of convincing sellers why you’re worth 6%, you show them exactly how they can win by working with you.
Whether you’re looking to scale a small team or build out a multi-agent operation, the economics of our platform work in your favor, with less resistance, stronger brand support, and a message that resonates with today’s seller, you can grow faster and more sustainably than with any traditional franchise.
This Is Your Moment to Pivot
We’re not saying the 6% model will disappear tomorrow. But the cracks are showing, and agents who see the shift and respond now will have thriving businesses five years from now.
If you’re building a team, running a brokerage, or looking for a better way to stand out in your market, now is the time to consider the 1 Percent Lists model seriously.
Ready to Do Business Smarter?
Explore how partnering with 1 Percent Lists can future-proof your business and give you the edge that sellers seek. We’re expanding into select markets—and looking for forward-thinking agents and brokers who want more than a name on a door.
This is more than a commission change—it’s a real estate franchise opportunity designed for agents ready to lead the next era of real estate. If you’re tired of defending a model that doesn’t work, it’s time to align with one that does. We’re not waiting for the future of real estate—we’re building it. Are you in?
