A discount real estate professional showing potential buyers a home

Demystifying Discount Real Estate: Debunking the Myths

Are you intrigued by the idea of discount real estate? If so, you’ve probably heard some myths and misconceptions surrounding this alternative approach to buying and selling homes. Well, we’re here to set the record straight. 

Get ready to debunk common myths and shed light on the truth behind this innovative concept. Let’s dive in and explore the reality of discount real estate. It might just change the way you think about the industry.

Understanding Discount Real Estate

Before we dive into debunking the myths, let’s take a moment to understand what discount real estate is all about. Simply put, discount real estate is a modern approach that offers cost-saving advantages for both buyers and sellers. Unlike traditional agencies that charge a hefty, out-dated commission, discount real estate companies operate on a reduced commission model.    

The core principle of discount real estate is to provide high-quality services at a fraction of the cost. By leveraging efficient technology and streamlined processes, we’re able to offer significant savings without compromising on the value we deliver.

Now that we have a basic understanding of discount real estate, let’s put some common myths and misconceptions to rest. It’s time to separate fact from fiction and uncover the truth behind discount real estate.

A word cloud of myth and reality surrounded by synonyms of each

Myth# 1: “Discount Real Estate Agents Offer Inferior Services”

As a real estate professional, you may have heard the myth that discount brokers provide inferior services. This just simply isn’t the case.

In the past, discount real estate brokers were sometimes referred to as “limited service brokers”. They would simply put a property in the MLS and hope for the best! Although that type of brokerage does still exist, today there is another option.  

Technology has driven costs down in almost every sector of the economy, with a notable exception being real estate.  Sure, technology has dramatically changed the way business is conducted. Now we have electronic lockboxes, digital signatures, listing syndication, etc. But implementing these tools means spending money, not saving it. 

However, what this technology has been able to offer is improved efficiency. This means streamlined processes and the ability to list and sell more properties in less time. Of course, selling more properties equates to more revenue for brokers. 

So, while selling real estate hasn’t necessarily become less expensive from an expenditures standpoint, the process is now more cost-effective. It’s important to note that this is true for the entirety of the industry. It hasn’t just changed for a specific segment or type of brokerage. But why does that matter?

Traditional commission brokers have looked at this simply as a way to make more money. They continue to charge as much as 3% of the sale price to list and sell a property. Then there are those of us who’ve taken a different, more customer-centric approach. 

By leveraging technology and streamlined processes, we’ve decided that it’s the consumer who should benefit from this. That by saving time, and therefore money, the seller should be entitled to savings. All while maintaining an exceptional level of service. This is the new breed of discount real estate broker, and the future of the industry as a whole. 

Contrary to popular belief, those of us in discount real estate are committed to delivering exceptional service to our clients. As a franchisee, you become part of a network of experienced and dedicated professionals. Ones who are passionate about providing value to their customers, not reduced service.

Don’t be misled—discount real estate franchises, when backed by a reputable brand, deliver outstanding service and results. With a focus on efficiency, cost-effectiveness, and a customer-centric approach, we’ve built a strong reputation. One that’s based on client satisfaction and success stories.

Myth #2: “Discount Real Estate Franchises Provide Limited Support and Resources”

Another unfortunate misconception within the industry is the belief that discount real estate franchises offer limited support to franchisees. Once again, this couldn’t be further from the truth.

When you join 1 Percent Lists you gain access to a wealth of resources and support systems designed to help you thrive in your business, and recruit top talent. We understand the importance of equipping our franchisees with guidance and tools for success.

From comprehensive training programs to ongoing mentorship and coaching, we prioritize your professional development. We’ll provide proven strategies and best practices, empowering you to effectively market properties and negotiate deals.

In addition, we offer robust technology platforms and marketing resources. These include cutting-edge listing tools, lead generation systems, and a strong online presence. All of it aimed at helping you reach a wider audience and standing out in a competitive market.

It’s essential to recognize that we’re fully committed to supporting franchisees’ growth and success. The notion of limited resources and support is simply a misconception. It fails to acknowledge the comprehensive assistance and valuable resources available to franchisees.

Myth #3: “Discount Real Estate Franchises Lack Credibility and Trustworthiness”

One myth that may give pause to some is that discount real estate franchises lack credibility and trustworthiness. Clearly, we can’t speak for all discount brokerages. But it’s crucial to dispel this myth and shed light on the truth behind reputable discount real estate franchises.

In reality, at 1 Percent Lists, we’ve built a solid reputation based on trust, integrity, and a proven track record. We adhere to industry standards and ethical practices to ensure that our clients receive the highest level of service and professionalism.

Choosing to franchise with a reputable discount real estate brand offers countless benefits. First of all, you align yourself with a trusted brand that has earned respect within the real estate community. This credibility extends to both clients and fellow industry professionals, which in turn enhances your reputation.

Furthermore, a reputable franchise relies on positive reviews and testimonials from satisfied clients. These endorsements serve as a testament to our credibility and trustworthiness. They make potential clients aware of the value they can expect from working with you.

It’s important to remember that the success of a discount real estate franchise hinges on maintaining trust. Transparency, professionalism, and delivering exceptional results are hallmarks of any successful business. You can’t build a brand while lacking credibility. 

Myth #4: “Discount Real Estate Franchises Offer Limited Growth Opportunities”

Another misconception is that there is a limited chance of growth within discount real estate. Once again, this is just not an accurate statement.

Contrary to the belief among some, discount real estate franchises can offer significant growth potential for franchisees. We understand the importance of empowering brokers and agents by providing avenues for professional advancement.

First of all, most home sellers want to work with an agent that completes a lot of transactions.  The more transactions an agent does per year, the more experience they gain. Discount Realtors that offer full service, base their income on volume. For that reason, the average discount Realtor does many more transactions than a standard agent.

Additionally, reputable discount real estate franchises often have a wide network of franchisees across multiple locations. This network fosters collaboration and knowledge-sharing. It offers an opportunity to learn from experienced professionals within the franchise community. These interactions can spark new ideas, inspire innovation, and open doors to exciting growth possibilities.

Established franchises like 1 Percent Lists have a strong brand presence and marketing strategies in place. Brand recognition, coupled with support and resources provided by the franchise, can significantly contribute to your growth and success.

It’s essential to understand that discount real estate franchises offer more than just cost savings. They provide a platform for professional growth, expansion, and the potential to build a thriving real estate business. Don’t let the myth of limited growth opportunities deter you from exploring the possibilities that franchising can offer.

Demystifying Discount Real Estate: Debunking the Myths


Now that we’ve successfully debunked these common misconceptions surrounding discount real estate, let’s recap the truths we have uncovered:

  • We provide exceptional services backed by experienced and dedicated professionals, committed to offering value to our clients. 
  • We offer comprehensive support and resources to help franchisees succeed in their businesses.
  • We prioritize credibility and trustworthiness, adhering to industry standards and ethical practices.
  • We offer ample opportunities for growth and professional advancement in the form of more deals and expansion. 

As a real estate professional considering franchising with 1 Percent Lists, or any franchisor, it’s crucial to base your decisions on accurate information. Our aim in dispelling these myths is to empower you to make an informed choice. One that aligns with your goals and aspirations.

Don’t let misconceptions hold you back. Embrace the potential of discount real estate franchising and take the next step towards building a successful and rewarding real estate career.

Contact us today to learn more about franchise opportunities and get started on a journey of growth and success in the world of discount real estate.