Here at 1 Percent Lists, we’ve never been big on doing things the “traditional” way. From the very beginning, our goal has been to ask tough questions, challenge the status quo, and build a better way to do business in the real estate world. Our founder, Grant Clayton, has built his entire career on that […]
Announcing the “Real Estate Closing Arguments” Podcast Read More »
In the fast-paced and competitive real estate industry, standing out as an agent means delivering unparalleled value to your clients. Today’s buyers and sellers expect more than just transactional support—they want personalized service, innovative solutions, and a seamless experience that maximizes their investment. By leveraging technology, mastering local market dynamics, prioritizing client relationships, optimizing marketing
Elevating Your Real Estate Business: Strategies to Deliver Exceptional Value Read More »
You’ve mastered the art of the deal. You’ve built a strong client base on a foundation of trust and expertise, and you’ve established yourself as a top real estate professional in your market. And you’ve proven you can succeed. Now, you’re asking the question that drives every entrepreneur: What’s next? For many ambitious agents, the
How to Evaluate the Right Real Estate Franchise Opportunity for You? Read More »
In the ever-evolving world of real estate, the most critical asset you possess isn’t your client list or your market knowledge—it’s your mindset. The lens through which you view your business, the market, and your opportunities dictates every action you take and, ultimately, the success you achieve. Many agents operate from a traditional, often unspoken,
The Modern Real Estate Mindset: Fueling Your Franchise with Abundance Read More »
The real estate industry is evolving—and fast. With shifting consumer expectations, increased competition, and rising operating costs, many agents are rethinking the way they do business. Traditional brokerages, once the gold standard, are starting to feel outdated for professionals who want more freedom, better tools, and higher earning potential. As the discount brokerage model gains
Why Traditional Real Estate Agents Are Switching to Discount Brokerages Read More »
Opening a real estate franchise is an exciting opportunity—but for many aspiring franchisees, the legal aspects can feel like uncharted territory. Whether you’re an experienced agent becoming a broker or a savvy entrepreneur looking to invest in a proven business model, understanding the legal framework is critical for long-term success. At 1 Percent Lists, we
Understanding the Legal Side of Opening a Real Estate Franchise Read More »
Real estate is changing. And the agents who thrive in the next chapter won’t be the ones clinging to outdated commission models—they’ll be the ones who adapt. More agents actively seek a real estate franchise opportunity that aligns with modern expectations and scalable business growth. Modern consumers are doing their homework and asking better questions.
Why Top Agents Are Choosing the 1% Model to Scale Smarter Read More »
This in-depth look at clear cooperation reveals how Zillow’s referral model inflates real estate fees and why true transparency is essential for consumers.
The Hidden Cost of Clear Cooperation Read More »
The term “discount” real estate brokerage is hated by many agents, but I don’t understand why. If you are a real estate agent you likely love the business model. Almost all of the new brokerages that so many agents are switching to are discount real estate brokers, just in a way that you have never
Almost Every New Brokerage is a Discount Real Estate Brokerage Read More »
Providing exceptional customer service is what separates good real estate agents from truly successful agents. In a competitive industry where buyers and sellers have plenty of choices, the way you interact with clients can determine whether they trust you, refer you to others, or choose to work with you again in the future. Great customer
How to Provide the Best Customer Service to Your Real Estate Clients Read More »
