Here at 1 Percent Lists, we’ve never been big on doing things the “traditional” way. From the very beginning, our goal has been to ask tough questions, challenge the status quo, and build a better way to do business in the real estate world. Our founder, Grant Clayton, has built his entire career on that mindset, and now he’s grabbing a microphone to share it with you.
We are incredibly excited to announce the launch of Real Estate Closing Arguments, a brand new podcast hosted by Grant himself! This isn’t your average real estate podcast filled with the same old scripts and tired advice. This is a show for real estate professionals who are ready for the unfiltered conversations about our industry—the good, the bad, and the future.
The “Why” Behind the Mic
So, why a podcast? And why now?
Simple. The real estate landscape is changing faster than ever, and we believe the best way to navigate it is by talking about it openly and honestly. Grant wanted to create a space to debate different business models, break down the headlines, and share the hard-won lessons that have helped us grow 1 Percent Lists from a bold idea into a nationwide brand. This podcast is a direct extension of the philosophy we live by every day: transparency, efficiency, and delivering undeniable value.
We’re not holding anything back. To give you an idea, the very first episode dives headfirst into one of the biggest topics in the industry right now: “Does procuring cause still exist?” Grant breaks down the implications of the recent NAR lawsuit changes for buyers, agents, and the entire industry. It’s a conversation you don’t want to miss.
From a Big Idea to a Nationwide Movement
That desire to challenge the norm isn’t just for the podcast—it’s in our DNA. In fact, it’s the very reason 1 Percent Lists exists.
Years ago, Grant and his wife, Kelly, had their own frustrating experience with a traditional real estate agent and the high commissions that came with it. They knew there had to be a better, more logical way to do things. What if, instead of clinging to outdated commission structures, you could build a model based on efficiency and volume? What if you could provide full, exceptional service to clients, save them thousands, and still build a more profitable business for agents?
That simple but powerful idea was the spark. They started 1 Percent Lists to prove that a high-volume, low-fee model wasn’t just possible, but was actually the future of real estate. And it worked. We’ve grown from that single idea into a nationwide movement of savvy agents and brokers who believe in working smarter, not just harder.
Are You Ready to Argue for Something Better?
If you’ve been listening to the industry chatter and thinking, “There has to be a better way,” then you’re in the right place. The ideas Grant discusses on “Real Estate Closing Arguments” aren’t just theories; they are the strategic foundation of our success and the very principles our franchise partners use to build incredible businesses.
Listening to the podcast will give you a front-row seat to the mindset that drives our brand. If you find yourself nodding along and feeling fired up by a new way of thinking, then maybe it’s time to do more than just listen. Maybe it’s time to join the movement.
We created our franchise opportunity for driven real estate professionals who are ready to take control of their future. When you become one of our franchisees, we hand you a proven, low-overhead system and back you up with powerful, in-house marketing and technology support. We handle the lead-gen funnels and the branding so you can focus on what you do best: winning listings and building your team.
The Closing Argument: Your Next Move
The case is clear: the real estate industry is evolving, and you can either watch it happen or lead the charge. We believe in leading.
Your first step is simple. Tune in, get inspired, and join the conversation. We invite you to listen to the first episode of “Real Estate Closing Arguments” and subscribe so you never miss a new one.
And when you’re ready to turn these ideas into action, we’re ready to talk. Visit our franchise page to learn more about how you can build your own success story with the 1 Percent Lists model.
Let’s build the future of real estate together.