The Hidden Cost of Clear Cooperation
This in-depth look at clear cooperation reveals how Zillow’s referral model inflates real estate fees and why true transparency is essential for consumers.
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Almost Every New Brokerage is a Discount Real Estate Brokerage
The term “discount” real estate brokerage is hated by many agents, but I don’t understand why. If you are a real estate agent you likely love the business model. Almost all of the new brokerages that so many agents are switching to are discount real estate brokers, just in a way that you have never
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How to Provide the Best Customer Service to Your Real Estate Clients
Providing exceptional customer service is what separates good real estate agents from truly successful agents. In a competitive industry where buyers and sellers have plenty of choices, the way you interact with clients can determine whether they trust you, refer you to others, or choose to work with you again in the future. Great customer
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How to Make the Most of Your Client’s Open House
Open houses remain one of the most effective ways for real estate agents to showcase a property, attract potential buyers, and build their client base. A well-planned open house not only increases the chances of selling the home but also serves as a powerful lead generation tool. The key is to go beyond simply opening
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A Real Estate Disruptor’s Musings on Self-Censorship
As I create this blog on a cold February morning in 2025, I can’t help but ponder so many things. There are so many conflicting viewpoints and conflicting ideas that go through my head on a daily basis. The constant push and pull and struggle of, “should I say this or should I say that,”
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Common Misconceptions About Discount Real Estate Brokerages
The real estate industry is evolving, and discount brokerages are becoming an increasingly attractive option for both consumers and real estate professionals. However, despite their growing popularity, many misconceptions persist—particularly among agents and brokers who have spent years operating within the traditional commission model. If you’re considering investing in a real estate franchise, you may
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The Top Challenges of Starting a Real Estate Franchise and How to Overcome Them
Starting a real estate franchise can be an exciting step for agents and brokers looking to expand their careers and tap into a proven business model. With brand recognition, established systems, and built-in support, franchises offer a clear pathway for growth. However, as rewarding as owning a franchise can be, the journey comes with its
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Why Real Estate Franchises Are a Smart Investment in Today’s Market
Investing in a real estate franchise offers a unique opportunity to step into a thriving industry with the backing of an established brand and proven business model. Real estate remains one of the most resilient sectors, consistently adapting to economic shifts and market demands. For aspiring entrepreneurs and seasoned investors alike, owning a real estate
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The Real Estate Agent’s Guide to Using Facebook
In today’s digital world, Facebook remains a cornerstone of online marketing, and for real estate agents, it’s an invaluable tool for growing your business. With billions of active users, Facebook provides an unparalleled platform to showcase properties, connect with potential clients, and establish your brand. Whether you’re sharing stunning property photos, offering expert advice on
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What is a Franchise and How Do They Work?
Franchising has become one of the most popular ways to start a business, offering entrepreneurs the opportunity to replicate the success of established brands. From fast food chains to real estate brokerages, franchises are a cornerstone of modern business. But what exactly is a franchise, and how does it work? Whether you’re considering owning a
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